Report: Coke upset with Grant Hill over March Madness Mtn Dew ad
LOS ANGELES, CA - NOVEMBER 04: Former NBA player Grant Hill attends the 2017 LACMA Art + Film gala at LACMA on November 4, 2017 in Los Angeles, California.

Former NCAA and NBA superstar Grant Hill's new commercial for soft drink Mtn Dew didn't sit well with executives at Coca-Cola, according to Sports Business Daily's Michael Smith.

Hill, who will cover the upcoming NCAA tournament for Turner and CBS, appeared in a recent Mtn Dew ad that pokes fun at the fact that certain words and terms associated with the tournament cannot legally be used by non-sponsors in advertising.

Coca-Cola has been a corporate sponsor of the NCAA for several years, and spends an estimated $30 million annually in that regard, according to Smith. Mtn Dew is a product of competitor PepsiCo.

Hill won two national championships at Duke in the early '90s before embarking on an 18-year NBA career.

Report: Coke upset with Grant Hill over March Madness Mtn Dew ad
  Got something to say? Leave a comment below!
Not a good year to be a favorite
Many, many people watched their pick to win it all go down this weekend.
Carter's 4-point play part of West Virginia's rout of Marshall
Dagger in the corner! 👌 Jevon Carter with the 4-POINT PLAY to put @WVUhoops up 77-50 with 7:34 left to go in San Diego! #MarchMadness
Another No. 1 is done: Florida State upsets Xavier
Florida State TAKES ITS FIRST LEAD OF THE 2ND HALF!!! 😱 #MarchMadness
Carter beats the buzzer to give West Virginia a 17-point halftime lead
Jevon Carter goes coast-to-coast and beats the buzzer to put @WVUhoops up 17 at halftime! 💨 #MarchMadness
Jevon Carter getting it done on both ends
Jevon Carter with the spin cycle finish! 🌪 @WVUhoops leads Marshall 34-21 after a 19-0 run with 4:39 left in the first half! #MarchMadness
The final dagger in UMBC's Cinderella run
It's midnight. Goodnight, Cinderella. #MarchMadness
Kansas State's Sneed skies for huge putback jam
Cincy's Cronin salty after loss
Unhappy Mick Cronin when I asked if a loss like this would keep him awake at night: "You come up with that question by yourself? You kidding me?" #Bearcats @fox19
Clemson throttling Auburn with insane 41-9 run
Clemson is on a 41-9 run! 😱😱😱 #MarchMadness
Nevada coach rips shirt off in wild locker room celebration
Coach Musselman rolled into the locker room with his shirt off because March.
Nevada coach goes crazy after shocking upset: 'Nothing feels better than this'
"Nothing feels better than this!" Head coach Eric Musselman after @NevadaHoops' epic comeback victory! #MarchMadness
Cincinnati fails to get off final shot after massive Nevada comeback
WHAT A COMEBACK! @NevadaHoops overcomes a 22-point deficit to defeat Cincinnati and advance to the #Sweet16! #MarchMadness
Nevada erases 22-point deficit to stun Cincinnati on Hall's floater
NEVADA TAKES THE LEAD!!! After being down 22, @NevadaHoops leads for the first time tonight, 75-73 with 9.1 seconds left!! #MarchMadness
Nevada caps 16-0 run with deep triple vs. Cincinnati
Chuck gloats (for now) over Kenny's misfortune