Report: Coke upset with Grant Hill over March Madness Mtn Dew ad

Former NCAA and NBA superstar Grant Hill's new commercial for soft drink Mtn Dew didn't sit well with executives at Coca-Cola, according to Sports Business Daily's Michael Smith.

Hill, who will cover the upcoming NCAA tournament for Turner and CBS, appeared in a recent Mtn Dew ad that pokes fun at the fact that certain words and terms associated with the tournament cannot legally be used by non-sponsors in advertising.

Coca-Cola has been a corporate sponsor of the NCAA for several years, and spends an estimated $30 million annually in that regard, according to Smith. Mtn Dew is a product of competitor PepsiCo.

Hill won two national championships at Duke in the early '90s before embarking on an 18-year NBA career.