Rams selling seat licenses for up to $100K at new stadium

The Los Angeles Rams are really making their most dedicated fans prove their loyalty.

Los Angeles Stadium at Hollywood Park is being built for the Rams and Los Angeles Chargers to share, and both teams announced they will be selling personal seat licenses. The Rams' licenses start at $1,000 with all-access seat licenses priced at $100,000. The Chargers' licenses begin at $500, with all-access seats costing $75,000.

"We surveyed thousands of fans and season ticket members multiple times to develop pricing that is fair," Rams COO Kevin Demoff said in a statement obtained by John Breech of CBS Sports. "There will be a range of price options for all fans, and that will be evident as the entire seating program is rolled out. There has been great interest in this project since we unveiled it and we are eager for our fans to learn about the variety of options available to them."

It could be an investment that pays dividends. The Rams went 11-5 last year, featuring as one of the league's most entertaining teams, while the Chargers narrowly missed the playoffs at 9-7, rebounding from an awful 0-4 start.