Canadiens unveil logo, jerseys for AHL's Laval Rocket

Ian McLaren

The Montreal Canadiens have unveiled the new look for their AHL affiliate.

The Rocket - named after Canadiens legend Maurice 'Rocket' Richard - will be represented by the following logo and jerseys when the team begins play at Place Bell in nearby Laval in 2017-18:

"We reached our objective by creating a logo and uniform that solidifies the historic link between the Rocket de Laval and the Canadiens, while honoring a Quebec legend, and by creating a new identity for a new generation of fans," Place Bell president Vincent Lucier said.

The team will also use the following tagline for marketing purposes.

The Rocket nickname was selected after an extensive fan vote during the summer of 2016.