Nike releasing glow-in-the-dark 'Gronk' shoes

It seems like almost every semi-notable NFL player has their own brand these days, but nobody does it better than Rob Gronkowski.

The New England Patriots tight end is joining the shoe game, releasing his own glow-in-the-dark Nike kicks.

The stylish shoe features the tight end's nickname on the florescent heel.

Adding insult to injury after Thursday night's beat down, the shoes are also a significant improvement over J.J. Watt's simplistic "JJ 1" model.

Glow in the dark all the way.