Queens Park Rangers is undergoing a makeover.
Following a six-month period of consultation and design with supporters, QPR unveiled its new crest Friday, announcing it was "by far the most popular with fans."
QPR and supporters shared opinions during two stages of public consultation, the first of which involved the deconstruction of shapes and symbols from the club's past four crests. Among the notable changes are the circular design, the initials, and the year.
From QPR's official website:
Many elements of the Club’s previous crests were discussed in the consultation period, including: the banderole, the horseshoe, the crosses, the crown, the football, and reference to Loftus Road. However, the overwhelming response from fans was a desire to keep it simple. In fact, more than half of those surveyed opted to have none of these appear on the new crest.
"The introduction of a new club crest has always been a dream of mine since I arrived here nearly five years ago, and I'm absolutely delighted with the final result," said Tony Fernandes, QPR's co-chairman.
"I have enjoyed many conversations on the crest with QPR supporters across all age groups and it soon became clear that a new crest would be better received were it in keeping with our heritage - and this design ticks all the boxes. It respects and echoes crests that have come before it, but is not an imitation of them.
"I'm sure, like me, our supporters will be absolutely delighted with the new crest - a crest they have helped design and one that points towards the future of this club."