Despite one grocery store's efforts, Irish Spring is determined to maintain a presence in Athens ahead of Saturday's matchup between No. 3 Georgia and No. 7 Notre Dame.
After Dill's Food City temporarily removed Irish Spring from its shelves earlier this week, the soap company joked on its newly launched Twitter account it would send a fresh supply of products to the University of Georgia.
Irish Spring is also considering handing out soap to tailgaters in Athens ahead of the game, according to Scott Gleeson of USA TODAY.