Adidas will be the official athletic footwear, apparel and accessory brand for the University of Miami through the 2027-28 season.
The 12-year partnership, announced Thursday, starts on Sept. 1, 2015 and includes investment, product and uniform development for all 18 intercollegiate Hurricane athletics programs.
"The multi-year agreement will enable us to enhance our student-athlete experience by providing top-quality apparel and equipment to our students and coaches in addition to adding significant resources to support our Department," said Athletic Director Blake James.
Adidas Group North America president Mark King added: "The University of Miami was the first college program to excel as a national brand with championship play on the field, changing the game of college athletics. Their unmatched success, national relevance and cultural significance make them a perfect fit for Adidas as we continue to significantly invest and grow our business in the U.S. Florida is a key battleground and home to some of the best athletic talent in the country. We're proud to have Miami as a key pillar of our future business."
