As Nike tries to get to the bottom of why Zion Williamson's PG 2.5 shoe broke apart, Skechers released a new ad poking fun at its competitor over the incident.
The ad is appearing on Instagram and will be in Sunday's edition of the New York Times.
Puma also took a jab at Nike on Twitter after Williamson left Duke's Feb. 20 game against North Carolina with a knee sprain, but later deleted the tweet.
Williamson will miss his third straight game Saturday when Duke hosts Miami.