DURHAM, NORTH CAROLINA - FEBRUARY 20: (EDITORS NOTE: Retransmission with alternate crop.) Zion Williamson #1 of the Duke Blue Devils reacts after falling as his shoe breaks in the first half of the game against the North Carolina Tar Heels at Cameron Indoor Stadium on February 20, 2019 in Durham, North Carolina.

Skechers throws shade at Nike over Zion shoe mishap

7 years ago

Streeter Lecka / Getty Images Sport / Getty

As Nike tries to get to the bottom of why Zion Williamson's PG 2.5 shoe broke apart, Skechers released a new ad poking fun at its competitor over the incident.

The ad is appearing on Instagram and will be in Sunday's edition of the New York Times.

i usually wouldn’t implore you to buy the paper for an ad, but you’ll never see shade like [squints] skechers is throwing at nike on page 3 of tomorrow’s nyt sports section again pic.twitter.com/wu9tQGacrf
— Josh Crutchmer (@jcrutchmer) March 2, 2019

Skechers Instagram ad takes shot at Nike & Zion Incident. pic.twitter.com/huDcC9u21s
— Darren Rovell (@darrenrovell) March 1, 2019

Puma also took a jab at Nike on Twitter after Williamson left Duke's Feb. 20 game against North Carolina with a knee sprain, but later deleted the tweet.

Williamson will miss his third straight game Saturday when Duke hosts Miami.