LOS ANGELES - FEBRUARY 13: LeBron James #23 of the rookie team speaks during a news conference before the Got Milk? Rookie Challenge game, part of the 53rd NBA All-Star weekend at Staples Center February 13, 2004 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.

LeBron rookie card sets new record with $960K bid

Caitlyn Holroyd
6 years ago
Scott Quintard / National Basketball Association / Getty

A LeBron James basketball card has set a new modern-day record at auction with more than two weeks remaining to bid.

The LBJ 2003-2004 Upper Deck Exquisite card, which is being auctioned off by Goldin Auctions, broke the record for the most expensive modern-day card last week with a $960,000 bid, according to Action Network's Darren Rovell.

Goldin Auctions said earlier this month the card is expected to sell for over $1 million. The auction closes July 18.

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