LOS ANGELES, CA - OCTOBER 13: Los Angeles Clippers Forward Kawhi Leonard (2) works out before a NBA preseason game between the Melbourne United and the Los Angeles Clippers on October 13, 2019 at STAPLES Center in Los Angeles, CA.

Kawhi files trademark claim for 'What It Do Baby'

John Chick
7 years ago
Icon Sportswire / Getty

It pays, baby.

Kawhi Leonard has filed claims with the U.S. Patent and Trademark Office for the phrases, "what it do baby" and "city views over interviews," according to applications cited by lawyer Josh Gerben.

"What it do baby" became a popular social media meme after Leonard uttered the phrase in a Serge Ibaka Snapchat video following the Toronto Raptors' NBA championship win last June.

The LA Clippers star's trademark filings list the phrases for a clothing line including T-shirts, tank tops, and hats.

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