NEW YORK, NY - APRIL 09: A detail view of the Nike Lebron 15 sneakers worn by LeBron James #23 of the Cleveland Cavaliers with the words 'I'm King' displayed as he warms up before the game against the New York Knicks at Madison Square Garden on April 9, 2018 in New York City.

LeBron tops list of best-selling NBA signature shoes

8 years ago
Mike Lawrie / Getty Images Sport / Getty

LeBron James continues to dominate the NBA in footwear sales.

The Cleveland Cavaliers star had the best-selling signature shoes among NBA players in 2017, according to data provided to Forbes' Kurt Badenhausen from market research firm NPD Group. This is the second straight year James has topped the list, which reflects the sales of all signature performance sneakers and doesn't include retros.

James' former teammate Kyrie Irving came in second, followed by Kevin Durant in third, Stephen Curry in fourth, and Michael Jordan rounding out the top five.

Overall performance basketball shoe sales fell 13.6 percent from the previous year, which NPD Group attributes in part to the popularity of the sports leisure trend.

"Basketball has fallen from its height of being an important streetwear product to really out of fashion right now," NPD Group analyst Matt Powell said.

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