The NBA and YouTube announced Monday a partnership that will make YouTube TV the first presenting partner of The Finals this June.
That means for the first time, a corporate sponsor's name will be embedded in the NBA Finals logo.
JUST IN: The NBA has, for the first time, sold a presenting partner sponsorship to the NBA Finals. Here’s the updated logo with YouTube, which will appear on both TV and on court. pic.twitter.com/zVoLz0Ws2J
— Darren Rovell (@darrenrovell) March 26, 2018
The deal also means the NBA Finals will be available on YouTube for subscribers of YouTube TV. In the coming months, NBA League Pass will also be available for YouTube TV members for an extra fee.
"Our presenting partnership of The Finals marks another first in our longstanding and innovative history with YouTube," said Dan Rossomondo, the NBA's senior VP of global media and business development.
YouTube TV, a cable-free streaming service, launched a marketing campaign last fall that now includes Golden State Warriors forward Draymond Green.
