Is the way to LeBron James' heart through snazzy billboards?
Probably not, but that's not stopping one Los Angeles-based attorney from attempting to entice the King to sign with his favorite team this summer.
Jacob Emrani purchased four billboards - two of which went up in L.A. on Wednesday - in an attempt to recruit the four-time NBA Most Valuable Player to the Lakers, according to ESPN Radio's Steve Mason.
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"One of [the billboards] is shooting back at both Philly and Cleveland regarding the fact that they can't compete with L.A.," Emrani, told ESPN's Ohm Youngmisuk. "... We don't need a 'process.' In L.A., we win banners, dude.
"Stop spending your money. Philly feels like they can convince him to come and complete a startup. We are not about startups here. They got a startup over there. We got legacy here."
These new billboards, which Emrani says will be up for the remainder of the month, come as a response to Power Home Remodeling, a Philadelphia-based company that bought billboard space in downtown Cleveland, urging James to "Complete the Process" and become a Sixer.
James and the Cavaliers are in town this weekend to take on the Clippers and Lakers at Staples Center on Friday and Sunday, respectively.