The Toronto Raptors' famous "Global Ambassador" is taking his passion beyond an enthusiastic presence at home games.
Drake's OVO label and the Raptors announced a new partnership Wednesday that will see millions of dollars invested in the local basketball scene.
Over the next five years, the Raptors and OVO will kick in $2 million directly to Canada Basketball, which oversees the country's national program and development of the game at the grassroots level. Additionaly, over the next three years, $1 million will be donated to refurbish four community basketball courts.
“Over the past four years, the Raptors’ relationship with Drake has always ultimately been about celebrating this city and the people that make it unique,” said Raptors president Masai Ujiri in via a press release. “We have something very special happening in Toronto and Drake is a big part of that. We’re looking forward to this opportunity to continue working together to inspire and support young people, to showcase this great city around the world and to grow the game of basketball.”
As part of the Raptors and OVO's "Welcome Toronto" campaign, the Raptors will wear new OVO-inspired black-and-gold alternate jerseys at select home games, and play on a black-and-gold court.
Love him or hate him, no one can deny Drake's love for Canadian hoops. He the North.