Watch: NBA launches new 'I'm Why' campaign
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The NBA released its latest take on the "This Is Why We Play" campaign Monday as the 2017-18 season nears.
Let the countdown begin: The regular season tips off in less than a month.
HEADLINES
- Nuggets' Murray outduels George with 45-point outburst in win over Jazz
- Portis: Bucks' recent hot stretch was 'fool's gold'
- Clippers rally from 17-point deficit to beat Warriors in Garland's debut
- Sengun, KD combine for 62 points to lift Rockets past Wizards
- Knueppel passes Flagg as Rookie of the Year favorite
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