Watch: Lonzo Ball performs song at LaMelo's shoe launch

Days after his criticism of rap legend Nas came to light in the series premiere of "Ball in the Family," leading to a "Based God Curse" from rapper Lil B, footage has surfaced of Lonzo Ball performing at younger brother LaMelo's signature shoe launch.

Basketball's answer to the Kardashians never fails to create a story out of the mundane. There are 44 days left until the regular season tips off; we're counting the minutes.