Look: Cavaliers unveil updated logos for 2017-18

New year, new look.

The Cleveland Cavaliers unveiled a new collection of logos they'll roll out next season.

The pair of shield logos represent the biggest change from the former suite. According to the press release, the secondary logo featuring the "C" in a shield depicts "the Cavaliers' commitment to Defend the Land" and "evokes the spirit of a modern defender."

The wordmarks are quite different, as well. Described as aggressive, they're meant to show the "substantial progress of the franchise," which won its first-ever championship last year and will defend it in the NBA Finals, which begins Thursday.