The Golden State Warriors gave away shirts Sunday with a new, but familiar-sounding playoff slogan.
The Cleveland Cavaliers adopted the motto "Defend the Land" after ousting the Warriors in the Finals last year to bring Cleveland its first NBA championship.
Cavs shooting guard J.R. Smith found the Dubs' tees pretty funny.
And of course, so did some people on Twitter.
Despite taking an L in the marketing creativity game, the Dubs succeeded in downing the Portland Trail Blazers 121-109.