Prime Video's 1st NASCAR broadcast averaged 2.72M viewers, younger audience

CHARLOTTE, N.C. (AP) — Sunday night's Coca-Cola 600 averaged 2.72 million viewers in Prime Video's first NASCAR race.

The race, which was won by Ross Chastain, was the third-highest-watched NASCAR race this season not carried by Fox. FS1 averaged 2.89 million viewers for the March 16 race at Las Vegas and 2.84 million for Phoenix on March 9.

Fox Sports had the first 12 races of the season, with eight being carried on FS1. Last year's Coca-Cola 600 on Fox averaged 3.2 million viewers.

According to Nielsen, the audience for Sunday night's race peaked at 2.92 million viewers near the midway point.

Prime Video’s audience had an average age of 55.8 years, which is more than six years younger than the average median age of viewers watching NASCAR Cup Series races on linear TV (61.9).

The 67-minute postrace show averaged 1.04 million viewers and peaked at 1.26 million.

This was the first of five races that Prime Video will carry this season.

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AP NASCAR: https://apnews.com/hub/nascar-racing