The UFC unveiled new fight kits from Venum on Tuesday, beginning its sponsorship deal with the French apparel company after six years of business with Reebok.
Fighters on the April 10 UFC Fight Night card will sport the new uniforms first as they make their way to the Octagon. Middleweight contenders Marvin Vettori and Kevin Holland are scheduled to headline the event.
Venum struck a deal with the promotion in July, becoming its exclusive apparel partner. The UFC wrapped up its six-year, $70-million contract with Reebok at the end of March. Before 2015, fighters could display individual endorsements on their fight attire.
The Venum deal will allow fighters to make slightly more money than they received from the Reebok contract.