The UFC announced Friday that Venum will become the MMA organization's new exclusive global outfitting and apparel partner starting in 2021.
The company's current contract with Reebok expires in March 2021, and the brand will continue to serve as the UFC's official footwear provider through the end of next year.
"We're pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner," UFC President Dana White said. "Venum is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC fight kits and apparel. We're looking forward to collaborating with them on this next evolution of UFC's outfitting program."
"We appreciate the partnership with Reebok over the past six years," he added. "It was a groundbreaking deal that elevated both of our brands. We're pleased that Reebok will continue with us as the official footwear provider of UFC through 2021."
Reebok and the UFC agreed to a six-year deal worth a reported $70 million in 2014, leading to the end of fighters displaying individual sponsorships.
The athletes will debut Venum apparel inside the Octagon in April 2021.