Major League Baseball is furthering its digital outreach, as the league announced on Thursday a three-year deal with streaming platform DAZN.
The service will seek to deliver a whip-around simulcast - not unlike NFL RedZone, which is owned by the National Football League and broadcasts on CBS and FOX - each weekday that features live look-ins across the nightly slate of games.
Terms of the deal are not publicly known, though the three-year deal is reportedly worth $300 million, according to Maury Brown of Forbes.
"DAZN's multisport streaming platform provides Major League Baseball and our Clubs an important opportunity to extend the game's digital reach," Rob Manfred, who signed an extension Thursday to remain as MLB's commissioner through 2024, said in a press release. "Our collaborative production will benefit DAZN's subscribers with new ways to follow the captivating storylines, talented young stars and impactful plays happening around the game every day."
DAZN launched in 2016 and has since signed digital broadcasting deals in the USA with MMA and World Boxing Super Series, as well as international deals with the NFL, NBA, and worldwide soccer leagues.
The deal is announced on the same day news broke that FOX Sports and MLB agreed on a seven-year extension through 2028 that is reportedly worth $5.1 billion.
