Pac-12 signs 3-year partnership deal with adidas

The future is looking fashionable for the Pac-12 conference after their Wednesday announcement of a three-year partnership with adidas to become the Pac-12's official athletic apparel and footwear partner for conference and championship events.

Under the agreement, adidas will also sponsor the Pac-12 Sports Report weekly studio show on Pac-12 Networks, with adidas gear worn during some live event programming.

"We are thrilled to reach a strategic partnership with such an iconic company that shares our passion for innovation," Pac-12 Commissioner Larry Scott said in a statement. "As they do with athletes around the world, adidas will now help support Pac-12 student-athletes by improving their championship events and bolstering our coverage of their success on Pac-12 Networks."

"It is an exciting day for adidas as the Pac-12 is one of the elite conferences in all of collegiate athletics," Senior Director of Sports Marketing, adidas America Chris McGuire said.

"The Pac-12's rich athletic and academic tradition and consistent success on and off the field make them a perfect fit for the adidas family. We look forward to our brand appearing on field and court, in stadium, across the Pac-12's digital properties and on-air during Pac-12 Network broadcasts starting this season."