Stars president Jim Lites: 'Our season ticket base has doubled'

Jul 28, 10:32 AM

The Dallas Stars have assembled one of the more promising rosters over the past few seasons, acquiring exciting players like Tyler Seguin, Jason Spezza and Ales Hemsky in an attempt to compete in a tough Western Conference.

The Stars qualified for the playoffs last season for the first time since 2008, and fans are starting to notice the team's resurgence following years of middling results.

According to president Jim Lites, the renewed fan enthusiasm is reflected in season ticket sales, which are apparently booming.

"Our season ticket base has doubled," Lites said during a Q&A on the Stars official website, as transcribed by the Dallas Morning News

"We are selling more fresh full season tickets than any other franchise in the National Hockey League other than Colorado. We’re outselling the Stanley Cup Champion Los Angeles Kings, so we’re really thrilled about where we’re going."

Dallas sold a lower percentage of its seats (79.1) at home games than any other NHL team last season, posting an average attendance of 14,658. While that number is higher than their 2011-12 average of 14,226, it is a far cry from 2007-08, when the Stars drew 18,038 fans per game.

Lites says the increase in demand will likely lead to an increase in ticket prices, which are among the lowest in the league on average.

"I can’t tell you there won’t be price increases. I think there will," Lites said. "That will be inevitable but I don’t think it will ever be dramatic and I don’t think that fans will think they aren’t getting their money’s worth."

Feature photo courtesy of Jerome Miron / US Presswire