The Brewers Association is trying to turn Denver Broncos quarterback and noted Budweiser enthusiast Peyton Manning on to craft beer.
After defeating the Carolina Panthers in Super Bowl 50 on Sunday, Manning said he planned to "drink a lot of Budweiser" - a plug he apparently wasn't paid for, but one that netted the beer company $3.2 million in free advertising.
"Wouldn't he rather have a beer more fitting of his superstardom; maybe a beer that more closely represents the Bronco's status as an underdog?" the Brewers Association wrote Wednesday in a blog post. "That's what we believe small and independent craft brewers represent."
So, the Brewers Association decided to put together a care package of local Colorado beers for the future Hall of Famer.
The Brewers Association sent Peyton Manning craft beer, so he won't drink Budweiser. My suggestion? Drink it all pic.twitter.com/jLb4l6rLS7
— Ian Rapoport (@RapSheet) February 10, 2016
