Marshawn Lynch channels Willy Wonka on 'Conan'

Marshawn Lynch avoided cameras during his playing days, but thankfully, that hasn't been the case in retirement.

The former Seattle Seahawks running back stopped by "Conan" on Tuesday to promote his new line of Beast Mode chocolate bars, which include flavors like "chocolate s'mores 'n milk" and "chocolate p-nut butter."

Playing the role of Willy Wonka, Lynch hid a golden ticket under one lucky audience member's seat and then put on a top hat.