VIDEO: Jazz broadcaster freaks out for Chick-fil-A

In his seven years as a player for the Utah Jazz, Matt Harpring was a fan-favorite for his tenacity and hard-nosed brand of defense.

Harpring now works as color commentator for the team, and once again, he has won over hearts by recasting himself as a fast-food advocate for the Salt Lake hopefuls.

During Jazz games, home fans are awarded free Chick-fil-A sandwiches if an opposing player misses a set of free throws during the fourth quarter. Tension tends to run high after a player misses his first try, and the promise of a tiny hamburger has fans (Harpring among them) in a screaming delirium in hopes of influencing the second attempt.

Here's a taste of Harpring's chicken-derived enthusiasm.

Conversely, Harpring and Jazz fans must absolutely loathe New York Knicks guard Sasha Vujacic, who not only denied glutinous fans a taste of glory earlier this season, but also gleefully reveled in shushing the hungry and fervent crowd.