PHOTO: NBA sells 'White Pride' Nuggets hats
Chris Humphreys-USA TODAY Sports / reuters
Phrasing is everything these days.
The NBA learned that the hard way this week.
The league has been selling colored hats as part of a merchandising campaign that touts "pride" in the colors associated with various teams. Harmless, right?
However, the way the sentence was set up for the Denver Nuggets' item was probably not the greatest:
"So what do we name this one?"
"What if we just call it the White Pride hat?"
"Oh yeah sure let's do that—WAIT NO!" pic.twitter.com/xTzeZmtVIG
— Complex Sports (@Complex_Sports) January 7, 2016