Harden signs endorsement deal for socks, underwear with Stance

Houston Rockets guard James Harden will have his own signature lines with the NBA's official sock provider.

Stance has officially signed Harden to join its list of NBA stars, which includes the Miami Heat's Dwyane Wade, to endorse its Punks & Poets line.

“I’ve been a fan of Stance for as long as I’ve known about them,” Harden said. “I’m excited to officially kick this thing off.”

Harden has also agreed to be the brand's first underwear ambassador.

It's been quite the year of endorsement deals for Harden, who signed a $200-million shoe contract with Adidas in August.