Jazz land jersey sponsorship with Qualtrics' cancer charity

The Utah Jazz are the fifth NBA team to land a jersey sponsorship for the 2017-18 season, announcing Monday an agreement with software firm Qualtrics.

However, instead of having the company's logo on the jersey, the Jazz will promote Qualtrics' in-house charity "5 For The Right."

The goal of the global campaign is to get everyone to donate $5 in an effort to eliminate cancer.

"This is the right thing to do," Qualtrics CEO Ryan Smith told Jeff Zilgitt of USA TODAY Sports. "As much as I would love to put Qualtrics on it, this idea of raising $50 million for cancer research was something we couldn’t stop thinking about it. The Jazz were open to our ideas and how we wanted to use the patch."

The Jazz are hoping to raise $50 million for cancer research under the campaign.