Report: Player turnout wasn't optimal in All-Star voting

This year's new NBA All-Star balloting formula included, for the first time, 25 percent of the vote coming from active players. All players in the league were given one vote each, and that total was weighted with a select media panel's vote against the traditional fan balloting.

It seems interest wasn't high among players, however. A "decent amount" of NBA players did not submit a ballot, according to ESPN's Chris Haynes.

On the other hand, Basketball Insiders' Alex Kennedy reported that the NBA said 324 players participated in balloting, which represents about 70 percent of the league - a number that would be considered pretty good in election turnout.

Those who did vote, didn't necessarily get what they wanted.

More than 160 active players voted for Russell Westbrook to start in the Western Conference backcourt, but the Oklahoma City Thunder star still finished behind Stephen Curry and James Harden. At the same time, Brice Johnson, yet to play an NBA game, got two player votes.

Making multi-millionaires take something like All-Star balloting seriously could be a challenge. Some were quick to participate in social media voting, knowing that their high follower counts would increase totals.