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Shaq loves donuts so much, he now owns a Krispy Kreme location

Bob Donnan / USA TODAY Sports

When you're the guy who has done it all, what's next?

If you're Shaq, you take ownership of a historic Krispy Kreme location in downtown Atlanta, that's what.

The Hall of Famer, analyst, and self-proclaimed donut fan announced Monday that he is the new owner of the Ponce de Leon Avenue location, which has been there for more than 60 years. He'll also be the global spokesperson for the brand, according to Fortune.

“In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” said Tony Thompson, president and CEO of Krispy Kreme Doughnuts. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”

To celebrate O'Neal joining the Krispy Kreme team, the company will run a social media promotion to encourage fans to tag their posts with #ShaqOrTreat. To be won: Shaq-autographed merch or Krispy Kreme "surprises."

Stay krispy, everyone.

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