J.R. Smith arrives for Game 2 in 'Lil Kev' shirt

The "Lil Kev" phenomenon is showing no signs of slowing down within the Cleveland Cavaliers' roster.

Veteran Richard Jefferson discovered a Tommy Bahama advertisement featuring a model looking awfully similar to Kevin Love. The players have since taken the photo and used it to poke fun at their teammate on social media with cutouts of his face.

Arriving at Quicken Loans Arena for Game 2 of the Eastern Conference finals, guard J.R. Smith decked himself out in a "Lil Kev" t-shirt to keep the gag alive.