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'Caucasians' shirt sales jump after ESPN's Jones appearance

ESPN / Vimeo

ALBUQUERQUE, N.M. - Sales of `Caucasians' shirts, depicting the Cleveland Indians' team mascot as a caricature of a white person, skyrocketed one day after ESPN's Bomani Jones wore one on a show, the shirt's creator said Friday.

Brian Kirby, who runs Shelf Life Clothing Co., told The Associated Press that more than 2,000 shirts have been sold since Jones sported one on Thursday while co-hosting the network's ''Mike & Mike'' show. At one point, Kirby said, traffic to his website was so heavy that the site crashed, and his internet host dropped him.

''I haven't slept since Thursday at 5:45 a.m.,'' Kirby said.

The site, which offers the shirts for $22 each plus shipping and handling, has since been restored. The company typically sells around 7,000 shirts in a year, Kirby said.

Jones, who is black, reignited the debate Thursday while co-hosting the network's ''Mike & Mike'' show - simply by wearing the T-shirt with the word ''Caucasians'' in clear view while discussing NBA games and other general sports topics. His attire generated buzz on social media, with some praising Jones' decision to take the mascots debate to a wider audience. Others accused Jones of racism.

In a separate ESPN show Thursday, Jones said those who were offended by his shirt should also be offended by the Indians' Chief Wahoo logo. He also called the NFL's Washington Redskins team name a slur.

''If you're quiet about the Indians, but now you've got something to say about my shirt, then it's time for introspection,'' he told ESPN's Molly Qerim in a video posted online.

Cleveland Indians spokesman Curtis Danburg declined to comment. ESPN said in a statement, ''As the show progressed, we felt Bomani had made his point and had openly discussed why he was wearing the shirt, and we wanted to keep the focus to the topics of the day.''

Jones is a regular on ESPN Radio's ''Highly Questionable'' and host the podcast ''The Evening Jones.''

Kirby, whose company is based in Cleveland, said the shirt has been available since 2006 and parodies the Cleveland Indians logo. The word ''Caucasians'' replaces the word ''Indians'' and the Chief Wahoo character has lighter skin. A dollar sign stands in place of a feather.

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