DC Comics & Hendrick Motorsports join forces for 3-year agreement

May 15, 10:46 AM

Hendrick Motorsports announced Thursday morning that they’ve teamed up with Warner Bros. Consumer Products, in conjunction with DC Entertainment for a three-year sponsorship agreement.

While no in-depth details were announced, the press release states that the entertainment powerhouse will work with Hendrick Motorsports to “build on and off-track programs teaming their drivers with the most recognized characters in Super Hero lore, including Batman, Superman, The Flash and Green Lantern.”

“We are excited to partner on a long-term program that brings together Hendrick Motorsports’ super hero drivers with the Super Heroes of DC Comics,” said Brad Globe, president, Warner Bros. Consumer Products via press release. “This partnership will allow us to offer NASCAR and DC Comics fans unique experiences that tap into the storylines of our characters and the successes of these four world-class athletes.”

The first joint program will be during next weekend’s Coca-Cola 600 at Charlotte Motor Speedway, where Dale Earnhardt Jr. will run a paint scheme pairing Superman and the Army National Guard.

The No. 88 National Guard/Superman Chevrolet SS will be unveiled May 21.

Feature photo courtesy of Hendrick Motorsports