Skip to content

LEAGUES News

Nike signs Durant to lifetime deal

Christian Petersen / Getty Images Sport / Getty

Phoenix Suns star Kevin Durant signed a lifetime deal with Nike, the two sides announced Friday.

"When I first signed with Nike, I couldn't have dreamed of how far we'd go in this partnership," Durant said in a statement, per Boardroom's Ian Stonebrook. "We've done amazing work creatively and philanthropically.

"We've traveled the world together and built a business that will now last forever. I'm excited for the future and honored to be in rare company with this deal."

The sides didn't disclose the pact's financial value. However, Durant has been with the sports apparel giant since signing a seven-year, $60-million contract as a rookie in 2007. He followed that up with a reported 10-year, $300-million deal that would have kept the parties together through 2024.

Nike has produced 16 signature sneakers under the 2014 MVP's shoe line, with the latest expected to be released later this year.

The ongoing collaboration will also see Nike continue to contribute to charitable endeavors through the star's Durant Family Foundation.

"As one of best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years," said John Slusher, Nike's executive vice president of global sports marketing. "We look forward to continuing to serve the next generation of athletes together."

Prior to Durant's latest deal, only LeBron James and Michael Jordan had inked lifetime contracts with Nike.

The 34-year-old earned $46.4 million in salary this NBA campaign, stemming from the four-year, $198-million extension he signed with the Brooklyn Nets in August 2021. Durant's expected to earn $49.9 million next season and $53.3 million in 2025-26 before becoming a free agent in the summer of 2026.

RELATED NEWS

VJ Edgecombe in his #NBA2KSummerLeague debut: 🔔 15 PTS 🔔 ...
No. 3 pick Edgecombe inefficient but scores 15 in return from thumb sprain
407 feet off the bat of Brent Rooker! #AllStarGame
A's Rooker gets AL on the board with 3-run HR off Giants' Rodríguez 💣
POLAR BEAR GOES YARD IN ATLANTA!
Alonso gets Atlanta on his side for once with 3-run HR to break All-Star Game open 🐻‍❄️
Freddie Freeman gets a standing ovation in Atlanta as he exi...
Freeman exits All-Star Game to nice ovation from Braves fans 👏
Clayton Kershaw exits at the #AllStarGame 👏
Kershaw lifted from potential final ASG to standing ovation from fans, teammates 🫡
GAS. Skenes with back-to-back Ks to start this All-Star Gam...
Skenes opens 95th All-Star Game with consecutive Ks ⛽️
Welcome back to Atlanta, Freddie Freeman! 👏 📺: FOX
Freeman gets emotional after loud ovation in All-Star return to Atlanta 🥹
😅 @Braves fans with a "warm" welcome to the Mets and Philli...
Braves fans boo Mets, Phillies All-Stars during intros 😂
RELEASE: Blackhawks Sign Anton Frondell to Three-Year, Entry...