South Korean automaker Kia has partnered with Academy Award-winning actor Christopher Walken for an amusing Super Bowl commercial likening its 2017 Optima to a pair of colorful socks.

The ad - appropriately titled "Walken Closet" - opens with a man walking into a beige-filled closet, where he finds Walken sitting in a chair. Walken then delivers an impassioned speech about "beige sock people" who are content to blend in and those who "have pizzazz."