VIDEO: Toyota tries desperately to make the Prius cool in Super Bowl ad

Toyota wants to overhaul the Prius' image, and apparently believes having a nerdy guy sing something resembling heavy metal filled with words like "heck" and "dang" is the way to do it.

The commercial, called "Heck on Wheels," is set to air for the first time during Sunday's Super Bowl, but you can watch it below if you want: