NFL's new deal with Twitter includes live programming
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The NFL and Twitter announced Thursday a multi-year deal that will see the league provide the social media site with more video, including a new live program.
As part of the deal, the NFL will produce a 30-minute live studio show that will stream on Twitter five days per week during the season. NFL Network talent will host the show.
The NFL will also use Twitter and Periscope (which is owned by Twitter) to provide pregame content for prime-time games, including video of player warmups and sideline interviews.