Holder now regrets the comments and wants to shoulder the majority of the responsibility when it comes to recruitment.
"What I should have been doing is encouraging me, as the athletic director, to do a better job of getting the message out that this is a great place to get an education and further your dreams as an athlete, not just in football but across the spectrum of every sport that we offer here," Holder told the Tulsa World's Mark Cooper. "And challenge myself to do a better job of that. That's what I regret."
Holder is looking to move forward and continues to throw support behind his head coach.
"Shouldn't have said it," Holder said when asked what he would tell Gundy. "Just like I told you. Nothing different. He knows that. As soon as he read it he knew that I shouldn't have said it and he knew, I think, knowing him as a competitor, that that was really a compliment. What I think of him and what I think he's capable of doing. Just didn't turn out that way."
The Cowboys finished 10-3 in 2017, placing third in the Big 12. The team currently has two ESPN 300 commitments for the 2019 cycle.