PHOTO: Paul Bissonnette takes Ice Bucket Challenge ... with a helicopter

The Ice Bucket Challenge has taken on a life of its own.

With players and coaches from all corners of the sports world getting in on the action, former Phoenix Coyotes enforcer Paul Bissonnette took things up a notch when he got a helicopter to dump ice on him while on summer vacation.

After posting videos of their own Ice Bucket Challenge experience, participants have to nominate others to take part. The nominee must accept within 24 hours or make a $100 donation to ALS research.