VIDEO: Powerade's 'Just a Kid' ad follows Jimmy Graham's journey to NFL

Powerade is telling Jimmy Graham's story.

From a North Carolina group home to the University of Miami, and then the NFL, the Seattle Seahawks tight end has come a long way, with the commercial comparing Graham's journey to a "mouse who finds himself drowning in a bucket of cream."

Where most mice would call it quits and drown, Graham was a different kind.

"This mouse was different. He had a fight in him and eventually all that fighting would churn that cream into butter. And he simply climbed out."