Packers announce ticket price increase for 2014 season

The Green Bay Packers announced Monday that ticket prices will increase by $3 for the 2014 NFL season. 

With the increase, seats in the general seating area will now cost between $77 and $100. Lambeau Field suite tickets will also increase between $3 and $100 in 2014.

"Our goal for ticket pricing is to be just below the League average," Packers CEO Mark Murphy said in a brochure sent to season-ticket holders. "With this increase, we project to rank 17th in average ticket price, which accomplishes the goal and maintains a fair visiting team contribution, as well. We're confident our top-rated Lambeau Field experience remains a great value for (ticket holders)."

The brochure also reiterated the Packers' plans to offer a "pay as we play" option for playoff tickets.