Nickelodeon brings slime to NFL with kid-friendly Saints-Bears broadcast

The NFL partnered with Nickelodeon for a kid-friendly broadcast of Sunday's Chicago Bears-New Orleans Saints playoff game with coverage that featured several twists.

Nickelodeon dubbed the end zone the "slime zone" and virtually doused players with goo after the game's opening touchdown:

Slime also took the place of the virtual first-down marker:

SpongeBob SquarePants featured heavily, including on the nets behind the goalposts:

And who better to explain penalties to young viewers than Young Sheldon?

Then there were the first-half highlights, delivered in true Nick fashion:

Finally, a new award was introduced: The Nickelodeon Valuable Player.