The NFL might not have liked Eric Fisher smashing two beers together like "Stone Cold" Steve Austin to celebrate a touchdown, but Budweiser appreciates the extra publicity from the Kansas City Chiefs left tackle.
After the league handed Fisher a $14,037 fine on Saturday for his actions during last week's AFC title game, Budweiser responded by offering to make a donation to the charity of his choice for the same amount:
Here's Fisher's epic celebration:
Budweiser and Fisher also got together to reward the two fans who sacrificed their drinks, gifting them towers of beer and signed jerseys.