NFL teams wage battle on the field once or twice a week - and on social media every day of the year.
The 32 clubs went head-to-head Wednesday to see who could produce the best schedule-release video.
The 2019 title goes to the Atlanta Falcons for their Game of Thrones-inspired clip. Check out Week 10 at the 35-second mark.
Honorable mention goes to the Carolina Panthers for their SEGA throwback and the Cleveland Browns, who kept it simple.
The Los Angeles Chargers produced plenty of laughs with their collection of stock footage.
The Buffalo Bills played football Tinder.
The Detroit Lions went with a crowd favorite, selecting their best clips from "The Office."
Like everything else the Indianapolis Colts do, they let Andrew Luck handle it.