Atlanta brewery pays off Super Bowl bet with Sam Adams
Twitter/Darren Rovell
The Atlanta-Boston beer wars have officially come to an end.
The SweetWater Brewing Company, based in Atlanta, paid off its Super Bowl LI bet with Boston label Sam Adams by renaming a beer in their honor.
Sweetwater pays off Super Bowl bet with Sam Adams, makes Patriots beer on brewery two & in 100 cans (H/T @craftbeerdotcom) pic.twitter.com/dbhiE27QUr
— Darren Rovell (@darrenrovell) February 16, 2017
They also had to spend one business day dressed in their opponent's colors.