Houston Texans defensive end J.J. Watt will hurt you if you drink Gatorade when you aren't sweating. At least, that seems to be the message of a new commercial from the sugary, neon sports drink.
It's a bold strategy by Gatorade - telling normal people (who aren't sweating) not to buy their product or else risk physical injury.
Let's see if it works.
In other commercials from the same campaign, Watt screams at a woman and attacks a different man.