Sales of 'Riverboat Ron' T-shirts to benefit Humane Society

Carolina Panthers coach Ron Rivera has fully embraced his "Riverboat Ron" persona.

The nickname, borne out of the coach's risky decisions that have paid off more often than not, now has an image to go along with it.

Rivera has partnered with the Humane Society of Charlotte to sell limited edition "Riverboat Ron" T-shirts emblazoned with a card-holding Rivera to raise funds for the organization. The T-shirts are available at $25 each until Oct. 14 through Dapper Ink Store.